Dreemz: Elevating Ice Cream Packaging to a Sophisticated Level

A High-End Packaging Concept for Ice Cream and Liquor

Dreemz is a unique packaging design concept that aims to elevate the social status of ice cream by presenting a high-end, sophisticated way of packaging ice cream alongside alcoholic beverages. Designed by Xinyi Yao from Pratt Institute, this innovative packaging system combines the indulgence of ice cream with the luxury of liquor.

The Dreemz packaging system consists of multi-layered packaging designed to accommodate special shot glasses that contain separate chambers for ice cream and liquor. The outer packaging box is made from matt paper, except for its lid, which is made from transparent plastic, allowing consumers to catch a glimpse of the enticing treats inside. The shot glasses themselves are made from plastic, although glass can also be used, and feature customized designs.

One of the standout features of Dreemz is the inclusion of perforations in the cardboard package. These perforations can be easily removed and folded into ice cream spoons, providing a convenient and eco-friendly solution for enjoying the delicious treat. The logos on the packaging are printed in gold foil, adding a touch of elegance and sophistication.

The dimensions of the primary packaging, including the perforated spoons, are 9in x 4in x 4in. The secondary packaging consists of three customized shot glasses, each measuring 1.5in x 2.5in x 6.4in. These dimensions ensure that the packaging is compact and portable, allowing consumers to enjoy their ice cream and liquor shots on the go.

Dreemz was designed in 2015 in New York City and was exhibited during New York City Design Week in 2016. The concept was inspired by the desire to offer a fancy, high-end, and more elegant interpretation of ice cream consumption. By combining ice cream and liquor in one multi-layered package, adorned in black and gold, Dreemz presents a memorable and fashionable way to enjoy these indulgent treats.

The Dreemz packaging design concept has garnered recognition in the design industry and was awarded the Iron A' Design Award in 2017. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. Dreemz stands out for its integration of industry best practices and competent technical characteristics, providing fulfillment and positive feelings to consumers.

With its unique and sophisticated design, Dreemz offers a new way to enjoy ice cream and liquor, appealing to a more mature demographic who appreciate the finer things in life. This innovative packaging concept not only enhances the overall experience of consuming these treats but also adds a touch of elegance and style to any occasion.